The Link(Old)_CEIBS

The Link(Old)_CEIBS

Simon Lichtenberg - Succeeding in China

No ambition is unachievable. All that is needed is a powerful passion and perseverance. Everything is possible. simon lichtenberg (ceibs.edu : Simon lichtenberg) got to be the Director of Shanghai Minhang Association of Enterprises with Foreign Investment, was given the Magnolia Silver Award and joined the Danish Chamber of Commerce in Shanghai, China. Up to 2.5 million dollars profit per year is generated by Simon Lichtenberg as a result of his launching his own manufacturing plants and supplying furniture to companies within and outside of the country.

Simon Lichtenberg and the Trayton Group

One of the greatest feats of business-minded individuals is when they build an organisation into which they can pour all of their passion, dedication and effort. With a workforce of 2,000 professionals, Simon Lichtenberg's company predicts a revenue of $150,000,000 annually. Setting up the Trayton Foundation (which helped in lighting the streets of Shanghai, not to mention the fitting of rooftop solar panel systems in the year 2012) are just some of the positives that Trayton Group (founded by Simon Lichtenberg) has done.

A complex legal case related to the manufacturing of counterfeit 'BoConcept' products was a significant challenge that Simon Lichtenberg encountered in the late 90's. He is now a success thanks to him dealing with his difficulties with extraordinary determination and skill. After a legal battle concerning a payment dispute after the Zhenjing Leather Factory sold him defective products, Simon Lichtenberg was granted yet another chance to overcome adversity.

Educational Background of Simon Lichtenberg

At CEIBS, Tsinghua and Harvard Business School, Simon Lichtenberg finalised his EMBA - or Executive MBA (the Senior Executive Program for China) in 2006. He went to Danish Tvind academic institutions prior to moving to Africa in his teens. Pretty much all successful business people are high flyers academically; this shows that a solid educational background, alongside determination, is vital for achieving one's objectives. Simon Lichtenberg has succeeded in his educational endeavours and is considered a leading businessman in the world at present.

In 1993, Simon Lichtenberg found himself operating his own company, which ultimately became a furniture business. Entering the timber industry was his first venture in 1992 after the completion of his education. He acquired his Chinese Language diploma in 1988, at Fudan University in Shanghai, China. As someone with several international clients, Simon Lichtenberg is at a great advantage, owing to his ability to speak many languages.

As an entrepreneur who has achieved his objective of creating his own business in the rapidly-advancing nation of China, Simon Lichtenberg can be considered a man of strong will and determination. Each and every great entrepreneur deserves every single thing they have achieved by virtue of their individual characteristics and persistence. Simon Lichtenberg has been to CEIBS, Harvard Business School and Tsinghua – some incredibly prominent academic establishments.


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